Karen  Soltero


Claremont Graduate University, Peter F. Drucker Graduate School of Management
Masters in Business Administration, May 2000, G.P.A. 3.7
Dual Concentration in Marketing and Strategy, Member, Drucker Marketing Association
University of California Los Angeles
Bachelor of Arts - Theater, June 1995, G.P.A. 3.7; Cum Laude, University Honors, Golden Key Society
Kaleidoscope Theater Company (collegiate peer counseling through performances about difficult issues)


PC Proficient: Word, Excel, Outlook, PowerPoint, Publisher, Web-savvy, familiar with basic web design.  Basic French Comprehension.  Expert Trouble-shooter, excellent written and oral communication skills,  Well-organized, flexible, deadline-oriented.  Known for my hard work, unfailing positive attitude, and problem-solving skills.


POGnet.com August 2002 - Present
Director of Product Marketing: Internet-based gift store and reminder service company. Los Angeles, CA
  • Report to CEO and VP, Marketing and Sales
  • Work to discover and include new vendors with unique and interesting product selection for inclusion in the website's gift collection.
  • Contribute to website maintenance, including loading product photos and writing product descriptions.
  • Responsible for continual analysis of overall site aesthetic and performance, making recommendations for improvement as necessary.
  • Responsible for helping to create and implement marketing plans to expand customer base for the website
Kid Net Foundation/Jonathan's Place December 2001 - January 2003
Editor: Quarterly newsletter writer/editor for this Dallas children's  non-profit foundation.

Los Angeles, CA

  • Report to Executive Director and Business Manager, work with executive staff to establish relevant story items for each edition.
  • Develop story items into articles, responsible for all layout, design, and graphics editing.
  • Responsible for all proofreading and revisions.
  • Work with upper management and outside sources to verify information and request materials as needed.
Jasper Films/Grey Ghost Productions September 2000-Present
Producer and Co-Founder: Independent film and theatrical production groups Hollywood, California
  • Working with co-founders to research and select appropriate material, as well as development of original material
  • Handled major producer duties, including but not limited to procuring equipment and locations, hiring and working with crew, assisting with casting.
  • Responsible for overseeing and adhering to budget.
  • Headed up project marketing initiatives, including advertising, flyers, and mailings.
The Walt Disney Company

October 2000 - January 2001

Senior Sales Analyst - Buena Vista Home Entertainment

Burbank, California

  • Developed and implemented marketing and sales programs for Account Planning and Business Development.
  • Specific duties included handling major retail accounts such as Target, The Disney Store, and Musicland.
  • Interfaced with other departments and business units to develop new marketing initiatives.
  • Familiarized with entire Disney home video product line so as to respond quickly and efficiently to cross-promotional opportunities.
Graduate Work-Study Programs 1998-2000
TeenDemocracy.com: Consultant to senior management of internet startup website Santa Monica, California
  • Worked with graduate student team to conduct primary and secondary market research for this teen-oriented website.
  • Analyzed resulting data and developed a concise marketing plan, including content and positioning recommendations.
Penguin Air, Inc.: Consultant to Founder/CEO of this aviation software company.

Austin, Texas

  • Prepared a strategic business plan for transitioning to a solely internet based company.
  • Prepared cash flow forecasts.
The Cort/Madden Company: Intern reporting to management of small production company.

Hollywood, California

  • Preparation of detailed script coverage as well as well as daily entertainment industry analyses and summaries for this film production company at Paramount Pictures.
Self-Employed 1995-1998
Actress Los Angeles, California
  • Worked in lead and supporting roles, as a stand-in, and as a double in theater, films, and television.  Credits include Volcano, Buffy, the Vampire Slayer, and A&E Biography.
  • Gained familiarity with directing, production, staging, set design, and lighting.


The WendyArts Foundation

April 2001 - Present

Founder and Executive Director: non-profit arts foundation

Los Angeles, California

  • Established foundation dedicated to the ideals and memory of Wendy Soltero.
  • Responsible for handling all filing and paperwork for non-profit status.
  • Currently working to secure funds and begin sponsorship work.