Karen  Soltero

Education

Skills

PC Proficient: Word, Excel, Outlook, PowerPoint, Publisher, Web-savvy, familiar with basic web design.  Basic French Comprehension.  Expert Trouble-shooter, excellent written and oral communication skills,  Well-organized, flexible, deadline-oriented.  Known for my hard work, unfailing positive attitude, and problem-solving skills.

Experience

• Report to CEO and VP, Marketing and Sales
• Work to discover and include new vendors with unique and interesting product selection for inclusion in the website's gift collection.
• Contribute to website maintenance, including loading product photos and writing product descriptions.
• Responsible for continual analysis of overall site aesthetic and performance, making recommendations for improvement as necessary.
• Responsible for helping to create and implement marketing plans to expand customer base for the website

Los Angeles, CA

• Report to Executive Director and Business Manager, work with executive staff to establish relevant story items for each edition.
• Develop story items into articles, responsible for all layout, design, and graphics editing.
• Responsible for all proofreading and revisions.
• Work with upper management and outside sources to verify information and request materials as needed.

• Working with co-founders to research and select appropriate material, as well as development of original material
• Handled major producer duties, including but not limited to procuring equipment and locations, hiring and working with crew, assisting with casting.
• Responsible for overseeing and adhering to budget.
• Headed up project marketing initiatives, including advertising, flyers, and mailings.

October 2000 - January 2001

Burbank, California

• Developed and implemented marketing and sales programs for Account Planning and Business Development.
• Specific duties included handling major retail accounts such as Target, The Disney Store, and Musicland.
• Interfaced with other departments and business units to develop new marketing initiatives.
• Familiarized with entire Disney home video product line so as to respond quickly and efficiently to cross-promotional opportunities.

• Worked with graduate student team to conduct primary and secondary market research for this teen-oriented website.
• Analyzed resulting data and developed a concise marketing plan, including content and positioning recommendations.

Austin, Texas

• Prepared a strategic business plan for transitioning to a solely internet based company.
• Prepared cash flow forecasts.

Hollywood, California

• Preparation of detailed script coverage as well as well as daily entertainment industry analyses and summaries for this film production company at Paramount Pictures.

• Worked in lead and supporting roles, as a stand-in, and as a double in theater, films, and television.  Credits include Volcano, Buffy, the Vampire Slayer, and A&E Biography.
• Gained familiarity with directing, production, staging, set design, and lighting.

PUBLIC SERVICE

April 2001 - Present

Los Angeles, California

• Established foundation dedicated to the ideals and memory of Wendy Soltero.
• Responsible for handling all filing and paperwork for non-profit status.
• Currently working to secure funds and begin sponsorship work.